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CUSTOMER-DRIVEN STRATEGY:the vital thread PROGRAM

BUILD COMPETITIVE ADVANTAGE BY UNITING YOUR LEADERS, FOCUSING ON CUSTOMERS AND BUILDING MOMENTUM BEHIND DELIVERY

HOW THE VITAL THREAD SETS DELIVERY UP TO SUCCEED - CASE STUDY

 

When the Executive Team at Australian Unity's Independent and Assisted Living (IAL) platform began the Vital Thread Program, their business was experiencing major disruption. We spent 9 months working together and in these short videos, I asked the team to reflect on the Vital Thread journey, how it differed from more traditional approaches and how it changed the way they work and think.

 

THE CUSTOMER-DRIVEN DIFFERENCE
 
Many strategy development processes focus on creating physical outputs but fail to create the energy and customer-focus needed to deliver increased performance.
 
In this video, Australian Unity leaders explain the differences between traditional strategy development processes and the methodology that underpins the Vital Thread Program.
SETTING STRATEGY UP TO SUCCEED
The Vital Thread is created during a series of structured conversations. Each builds on the one that came before it, creating ownership while building momentum.
 
In this video, Australian Unity leaders describe the impact that the Vital Thread has had on their business and their confidence when leading the strategy together.
CONNECTING MISSION & MARGIN
 
The Vital Thread Program is built on a single principle. Harness the energy of your people behind the creation of customer value so it leads to business value and growth.
 
In this video, leaders describe in their own words, how the Vital Thread makes this critical connection and how it drives success.
A TIME FOR CHANGE
 
The Vital Thread creates a sense of clarity and connection when businesses are experiencing disruption. 
 
In this video Australian Unity leaders discuss the business drivers led them to try a different approach to strategy development.
BUILDING MOMENTUM
 
Too many strategy processes leave leaders standing on the starting line, when you need them to be off and running. The Vital Thread Program takes leaders beyond their comfort zones, using creative techniques to maintain energy, build focus and build a sense of achievement.
 
In this final video, the Australian Unity team reflect on the journey they've been on and how it has built momentum behind their strategy.