You may have already guessed but I LOVE questions. 💖
Have you ever noticed how a simple question can change your thinking in an instant?
Take the question I just asked you. As soon as you read it, did you feel your brain kick into action and try to find the answer?
It’s cool, right? It’s almost as though the question hijacked your brain. But why does this happen?
Questions trigger a mental reflex called “instinctive elaboration”. This causes the brain to have a laser like focus and shut out all other thought processes. And, the more demanding we find a task, the more single-minded we become when trying to address it.[¹]
Asking questions impacts future behaviour. Back in the 1990s, a study conducted with over 40,000 participants[²] found that asking if a person was going to buy a new car in the next half year, increased actual car buying rates by 35%.
Also, the more our brain contemplates a behaviour, the more likely we are to engage in it. But also, just thinking can change our physiology. For example, if we think about sucking on a lemon, we experience a weird sensation in our mouth, even though the lemon is not there.
Ok. Technically the last point was not about questions but it’s still cool. 😊
I’d love to hear - What is the coolest question you have heard and why is it so amazing?
(Ha….see what I did there?)
Anyway, email your questions to firstname.lastname@example.org and I’ll pull them together for everyone to use.