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"positive momentum in teams starts with a simultaneous moment when everyone realises things can't stay this way"
"positive momentum in teams starts with a simultaneous moment when everyone realises things can't stay this way"
How the Project takes action
Want to take action with your team? → [Explore workshops + programs]
Ready to join the movement? → [Explore The Answer Trap Project]
Just discovered The Answer Trap? → [Explore the idea + free tools]
Reclaiming our thinking is a human imperative.
The Answer Trap named a problem we all feel.
The Project exists to do something about it. Together.
We know that speed, disruption and AI are accelerating the pressure to default to fast answers. But this isn’t just a technology issue. It’s a human one.
That’s why The Answer Trap Project is guided by one critical question:
TM
“How do we inspire and cultivate human readiness for a disrupted, AI-dominated era—so that current and future generations can thrive?”
In essence, this project is about protecting and evolving the very thing that makes us human: our ability to think—deliberately, collectively and under pressure.
How the Project takes action
Five focus areas. One shared imperative.
The Answer Trap Project works across five interconnected dimensions to help people think clearly—individually, collectively and systemically.
1. Promote awareness
Help people name the trap and recognise when it shows up.
2. Provide insight
Research the patterns, impacts and blind spots driving reactivity.
3. Build capability
Offer practical tools and frameworks to support deliberate thinking.
4. Foster community & collective action
Create spaces where people think better together.
5. Shape the system
Engage organisations, institutions and systems to shift the norms that keep us trapped.
Are you passionate about addressing The Answer Trap? Are you curious about creating a movement: where it could go, and how you might help shape it?
THe ANSWER TRAP Project
You don’t need to have the answers. Just the curiosity to explore better ones, together.
This isn’t just about leadership or work. It’s about how we think as parents, citizens, colleagues and communities. It’s about what we pass on, what we protect—and how we stay human in an AI-driven world.
If that’s you, we’d love to connect with you.
JOIN THE PROJECT
A growing circle of thoughtful humans are coming together to explore how we reclaim clarity, resist reactivity and lead the kind of thinking the future demands.
You’ll be first to hear what’s unfolding, get access to early tools and insights, and be part of conversations that make a difference.
TM
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