The 𝐂𝐮𝐫𝐥𝐲 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐚𝐲 aims to switch our brain off autopilot and provide a new lens through which
to explore the everyday.
⇨ Ask this question of your team to create an outside-in perspective when a conundrum arises.
What would our customer want us to do?