What would our customer want us to do?

The 𝐂𝐮𝐫𝐥𝐲 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐚𝐲 aims to switch our brain off autopilot and provide a new lens through which

to explore the everyday.

⇨ Ask this question of your team to create an outside-in perspective when a conundrum arises.

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